National – as the only truly national employee benefits program we have offices and shop-fronts in every state in Australia. This allows us to provide even more local benefits, plus service your employees no matter where they live or holiday.

History – API prides itself on its 90+ year history. It has utilised this experience to fine tune a sophisticated, successful system for program research, development, communication and reporting.

High quality communications – including hard copy annual directory, bi-monthly Lifestyle magazine (distributed to home for family wide access), monthly benefits either online or poster format for those with limited Internet access and ID card to ensure the program is both tangible and front of mind for your employees

Extensive levels of employer branding – can be visible on every touch point of the program to provide regular positive reinforcement of our clients employment brand

Extensive range – over 1,500 benefits that can be accessed at over 90,000 locations nationally.

Exclusive Ticketing service – one of the largest group buyers in Australia, API provides pre-release tickets to all the latest concerts, theatre and sporting events right around the country

Customer Service Levels – with offices in every state in Australia, API provides timely, professional services to our clients. For example our customer service centre guarantees that 90% of calls will be answered in the first 20 seconds.

Company Structure – as a not profit organisation, API covers its costs through its annual program fee. It is unique in that it can identify the best range of benefits for our clients needs and does promote/push products to achieve profit margins for owners/shareholders.

Program Account Management – including dedicated Account Manager, quarterly usage reporting, onsite servicing at key locations, launch and induction presentations, employee benefits exhibitions and more

Ease of Access – whether it's flashing your ID card, logging onto our secure website or visiting our offices & shop-fronts, in every state in Australia, API provides ease of access to all your local benefits

On-site Servicing – immediate in workplace servicing providing immediate access to program benefits along with information on the latest benefits in the program

VIP Events – premiere events for your employees and their families. Hot events for 2010 include the opening of Sex and The City 2 and Toy Story 3. Events include photo opportunities, prizes and gift bags and are run nationally, exclusively for API's client's employees.

Internal Management of Benefits – while other providers are simply aggregators of services, API manages many of the program benefits internally. This ensures that API can control and maintain high services levels. Examples of internally managed benefits includes concert & sporting event ticketing service, home shopping service, fragrance service, movie & attraction tickets, retail and grocery gift cards and the API fuelcard.