Employer Branding  

Branding your program
Build additional recognition, appreciation and loyalty for your organisation by branding your program. API can customise the delivery components your employees receive. Options include branding of your annual directory of national services, bi-monthly magazine, employee identification card, email updates and website. Branding your program markets your organisation as one that values its employees highly enough to provide a wide range of value-added benefits.

Communicating to your employees
Your program will be highly visible and regularly reinforced through a number of communication mediums including:

Program launch

Live presentations at your key worksites nationally that instantly boost awareness, excitement and morale

 

Welcome packs

Enhancing your Employment Value Proposition

 

Inductions

Sending a positive message from day one and ensuring new employees know how to get the most out of their program

 

Directory

The annual and comprehensive guide to all the benefits in your program. The directory is a sleek and glossy 320 page full colour A5 publication. With extensive branding available the directory provides a tangible tool during the recruitment process for prospective employees. The directory can also include company internal benefits to reinforce your entire benefits offering and is supported by employee's annual branded personalised identification card.

 

Lifestyle magazine

Bi-monthly, informative and entertaining magazine that highlights additions to your program, travel specials, competitions and more. View recent editions of Lifestyle magazine (link to magazine). The magazine is usually delivered directly to your employee's home to ensure the entire family are kept aware of their program benefits

 

Email updates

The latest national and local benefits delivered direct to your employees via Lifestyle Online. View recent editions of Lifestyle online (link to lifestyle online editions)

 

Program launch

Increasing your employees disposable income

 

Website

An interactive and branded site for all your benefits including a secure online shop, updates on your programs latest benefit and competitions

 

Onsite Servicing

Immediate access to the programs benefits and personal updates on the benefits range at your key work locations nationally

 

Employee Benefits Exhibitions

Dynamic exhibitions to boost employee morale and engagement. Held at your workplace these exhibitions incorporate supplier demonstrations, special offers and more.

 

API has extensive experience tailoring communications to our client's demographics. For example, API's Account Managers have developed and implemented successful strategic communication plans with blue collar clients who had limited website access and regional clients in remote areas.


View the annual directory


View Lifestyle magazine
October/November 2010 Edition
August/September 2010 Edition

 


View Lifestyle online


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